Banner ad has been in business since the web became commercialize. A banner ad is like a piece of visual communication that is placed within a web site. Its goal is to attract the netizen long enough to compel a "click-through."
Banner advertising serves two major purposes: Compelling users to click in order to take them away to the sponsor's site; Promoting a positive brand image, reinforced through repetition. Effective banner ads can be defined as those receiving high click-through ratings, while portraying a conceptually strong, aesthetically pleasing image that helps to reinforce a positive brand message for the product or service being advertised.
So what are the secrets of banner ads? Well, you don't have to say, "Click Here," to get users to interact with a banner. All you have to do is incorporate the following strategy into your design and you will have successful banners every time.
1. A strong concept. Without a concept, you might as well ask visitors to "Click Here" in big, bold, red, flashing type.
2. Excellent art direction. Image is everything. First impression helps to reinforce a positive branding message.The ad needs to stand out in the crowded space of content and other ads competing for the "eyeshare" of your target consumer. The ad should be attractive enough to get the consumer's attention. Nothing more. Nothing less.
3. Creative copy writing. Sell the core-being of the product or service and compel users to click with creative call-to-action messages.
4. Animation for the sake of reinforcing the concept. If the banner needs to be animated, animate it! Make sure that it is necessary, and not gratuitous.
5. Be brief and to the point. Banner ads are not there to tell a story; that's the job of the web sites that they lead users to. Just get them to click, and the target web site will do the rest.
Catherine is an experienced graphic designer who has been working in the industry for over 10 years. She has designed literally thousands of logos as well as other graphic works, and is known for her ability to catch the client's vision and turn it into art: cheap banner design
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Source: www.a1articles.com