Banner Advertising
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Is Banner Advertising Better Than PPC?
Banner advertising was around long before Pay Per Click (PPC) advertising, and it's no big news that PPC is the new dominant advertising tool for many businesses. After all, PPC is laser focused and very direct in working to draw a very specific customer type to your site.
Banner advertising has been described by some as being akin to the dodo bird. In essence the feeling among some is that this kind of advertising is nearing a point of extinction and may be remembered with warm fuzzies, but ma Read More...
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Web Banner Advertising: Why Do I Need Tons Of Hard-To-Get-Hits To Make Just One Miserable Sale?
One of the most discouraging things that has ever happened to me online was the time when I signed up for this affiliate program belonging to a very well known brand where they mainly used web banner advertising for their entire web campaign.
Every morning I would stare at my affiliate stats feeling rather depressed. Despite thousands of page loads, I would hardly ever get more than a handful of clicks. And I figured I would require about 1,000 clicks to achieve just one sale. But at the rate t Read More...
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Banner Advertising - What Goes Into It?
There have been few instances wherein online advertising looked for its print counterpart to set the standards. As there is a lot of divergence in their operations and the very nature of these two media platforms, what applies to one cannot be replicated in the other. Online marketers are keenly taking up Banner advertising for their marketing campaigns.
There are a few tools and techniques have been duly adopted by online advertisers, including the concept of banners. In print versions or dail Read More...
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